Immortal - Volume 3 Chapter 30

Some say reincarnation is a blessing, but for me, it's a dreadful curse. Cursed with endless reincarnation, I've been reborn as a villain 137 times. And all 137 times, I've been toyed with and killed by heroes who are far more cruel than the said villains... If I can't win no matter what I do, then I'll crush those so-called heroes at their very roots. - Quality Fan Translations, Made by Fans for the Fans - Villain Takes Over The Academy

Robin Burton is a young man who grow with everything anyone can hope for, immense talent for cultivation, sharp mind, a wealthy family that will stop at nothing to protect and nurture him

He had everything... except the willingness to take them.

“Why would I take the same route as my ancestors ?

why should I become stronger? to beat this and compete with that..?

At the end of this road what will happen? get a harem then die and be forgotten after a few years?

NO! That is not what I got my talent for... THAT IS NOT WHAT I WAS BORN FOR!

what I want is more... much more.

I refuse... I will not take anyone's route, I will make my own...

I do not want to be a legendary figure, I will be THE Legend..

I.. Robin.. will do it my way, or die trying.”

This is the story of a Researcher, a Warlord and... a God Emperor.

He rose from abjection and achieved eternity in glory.
He embraced the prettiest beauties and killed the strongest opponents.
He was able to shift the clouds into rain and cover the sky with one hand.
He could overrun the entire world and go anywhere as he pleased.
He pacified wars and held the world in awe.
He was matchless in the world.
However, his hair turned white overnight for his beloved woman and he was on the verge of death.
He was surrounded by enemies who were trying to take his life.
He struggled his way to become mighty and fought for everything he cherished.
For this age, he was the only king of the Dark World.
His name was a byword for might.
As a man living in the world, his only ideal was to pursue brilliance.

- Description from Novelupdates

Li Yi traveled to a parallel world and became a stall host.

He obtained a mysterious space where he can learn the inheritance of intangible cultural heritage skills, and through the space, he can master countless lost intangible cultural heritage skills.

The [Supreme Emperor Fried Rice] he made made the anchor of Tandian apprentice on the spot in one bite.

His bamboo weaving work “Havoc in Heaven” was collected by the Palace Museum at a price of tens of millions.

His handmade rouge [Four Beauties] series has driven the stars and female anchors all over the Internet into a frenzy!

The audience in the live broadcast room: “At first I thought he was just a fried rice anchor, but I didn’t expect him to be able to weave bamboo.”

Cooking skills, bamboo weaving, carving, female celebrity, forging knives… As Li Yi showed more and more intangible cultural heritage skills in the live broadcast, the audience in the live broadcast room were shocked!

“Anchor, how much hard work do you have?”

- Description from novelbuddy