Shinji Matou at Your Service - Chapter 908 - : A Friendly Match

An unnamed 34-year-old Japanese NEET is evicted from his home following his parents' death.

Upon some self-introspection, he concludes that his life was ultimately pointless.

Walking down a street he intercepts a speeding truck heading towards a group of teenagers, in an attempt to do something meaningful for once in his life he manages to pull one of them out of harm's way before getting himself in the way of the truck and dying.

Awakening in a baby's body, he realizes he has been reincarnated in a world of sword and sorcery.

He resolves to become successful in his new life, discarding his past identity for his new life as Rudeus Greyrat.

“Transmigrate as the Final Villain of the novel...” Ark stared at his reflection in the mirror he held. It was Theos Von Fallen, the final villain of his favorite novel.Although he was the final villain and the strongest in the novel, he was killed by the protagonist and his harem in the finale.[Ding. The Heroine Snatching System has started] Ark gave a crooked smile when he read the system message in front of him... “Exchange!” he shouted, unwilling to accept the fate they had in store for him.Trapped in the world of his favorite novel as the most “evil” and powerful villain, Ark, now Theos, will use his knowledge as a fan obsessed with the novel to take away all the protagonist's opportunities.Whether he can become the focus of the whole show or whether a script will dictate his fate, he will decide! He will live as a true villain who doesn't care about anything but his life and his loved ones.

He rose from abjection and achieved eternity in glory.
He embraced the prettiest beauties and killed the strongest opponents.
He was able to shift the clouds into rain and cover the sky with one hand.
He could overrun the entire world and go anywhere as he pleased.
He pacified wars and held the world in awe.
He was matchless in the world.
However, his hair turned white overnight for his beloved woman and he was on the verge of death.
He was surrounded by enemies who were trying to take his life.
He struggled his way to become mighty and fought for everything he cherished.
For this age, he was the only king of the Dark World.
His name was a byword for might.
As a man living in the world, his only ideal was to pursue brilliance.

- Description from Novelupdates

The world’s largest scale virtual reality game, ‘Kailan’.