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... e former was about selling goods, while the latter was about social networking. Which one was easier to promote?

Without a doubt, it was Zhihu.

To promote group buying, one must try to change everyone’s consumption habits during a period when the trend hadn’t yet arrived. This was like swimming against the current, time-consuming, and laborious.

But Zhihu already possessed a trending attribute. It was a forum-based social network gathering quality content. And in this era ...

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