MTL - Who Can Fall In Love After Being Reborn?-Chapter 597 Starting to burn money again
Chapter 597 Starting to burn money again
The temperature dropped slightly during the Qingming Festival with continuous light rain.
In a world that ordinary people cannot feel, the Internet business war situation is like the small hotel near the university ushering in the weekend, and it is already under fire.
The release news of Xiaomi 2 has started to be hyped since then, and Huawei’s mate series has also been put on the agenda.
The three domestic telecom operators have also followed the trend and launched the latest traffic discount packages, targeted packages and contract packages to compete for users.
The mobile Internet market is expanding day by day.
Fruit Ninja, Plants vs. Zombies and other mobile games have been launched one after another, and root tools are also in full bloom, marking the growing maturity of this market.
As for e-commerce, JD.com, Suning and Gome have raised funds again and seem to be making some big moves in the second half of 2012.
During this period, Alibaba repurchased 20% of Yahoo's shares, and the entire company was truly under the full control of Boss Ma.
Subsequently, Boss Ma cooperated with Acer and invested a large amount of money to build Alibaba Cloud mobile phones, intending to officially enter the field of smartphones.
In the same year, Youku and Tudou announced their merger, and 360 began to develop search engines.
The number of online active users on WeChat has finally surpassed that of Weibo, and it has finally regained the lead when Tencent Weibo was completely abused by Sina Weibo.
In 2012, the Internet market continued to experience major events, which seemed to herald the arrival of a more prosperous era, attracting the attention of countless investors.
“Since 2010, the domestic Internet market has entered a period of rapid development, especially the popularity of mobile devices, which has accelerated this process. There are several representative companies among them, which can be regarded as the pillars of the Internet industry.”
“For example, Alibaba, Tencent, 360, NetEase, Sina…”
A well-known financial expert, Mr. Hu, made his own evaluation of the current Internet boom.
Seeing this, the host couldn't help but say: "What about group shopping? This new company has been very popular in the past two years, and now it has entered the food delivery market. Do you think it can't be a representative company in the domestic Internet industry? ?”
“It can’t be calculated yet.”
“Why? This company is a unicorn in the O2O field.”
Teacher Hu looked at the host and smiled pretending to be profound.
Why not? Because other companies were willing to give him promotion fees, but he was not willing to pay them and would point his nose at them and curse them.
He has been in the "expert" industry for so long, and this is the first time he has encountered such an incompetent company.
You spend a little money and let me promote you and build up your reputation. What's wrong with that?
However, they have no way to attack the group head-on.
Because just last month, Pintuan signed agricultural assistance agreements with five counties and is helping some unsalable fruit and vegetable farmers with strategic plans for external sales.
Ordinary consumers may not know this, but according to industry insiders, their plan makes basically no money except for gas fees.
Jiang Qin is not a true gentleman who has strict moral standards for himself. He just felt that this matter was in line with his own three views, so he did it.
Moreover, he will not lose.
Why?
Because the ecological chain of group joining has already been established.
They don’t have to make money from fruit and vegetable farmers, but the merchants’ commission is fixed.
A pound of eggs is bought, supplied to merchants, and fried into a dish. The price rises tenfold. They don’t need to make bottom-level money. They can earn back the money from the eggs just by drawing money from the platform.
So, although "experts" are unwilling to praise it, they also dare not touch the company's bad luck.
The most frightening thing is that Tuan Tuan is currently entering the food delivery industry, and it seems that it intends to extend the ecological chain.
Just imagine what the entire group-selling industry chain will look like after he unifies the food delivery market?
An egg is put in, transported, processed into vegetables by merchants, and delivered to your home by a rider for a delivery fee. Is the egg still worth the price of an egg?
No, the price of the egg had doubled several times in the end, but what he paid was actually the egg.
From source purchasing to door-to-door food delivery, this kind of group shopping is actually comparable to a money printing machine.
However, as far as the current situation is concerned, it is still too early to say that the food delivery market will be unified. Lingtuan did have an advantage at the beginning with the help of packaging plan, clothing plan and tableware plan, but other platforms are not soft persimmons.
In several rounds of food delivery offensive and defensive battles, Hungry is not the first to bear the brunt and has taken the lead in the college student market.
Nuomi Waimai changed its name to Baidu Waimai. The new red theme color is extremely dazzling, and its business volume and development speed are close to those of Hungry.
In addition, there is also a food delivery superman with a foreign investment background who has entered the Shanghai market with high profile.
After establishing an independent branch in China, this foreign website quickly acquired “Eatme” and took the first step towards localization of the international platform.
Subsequently, he accepted huge financing from Hurricane Capital, an established venture capital institution, and quickly signed up 10,000 restaurants and stores.
In general, it’s just one word, trench.
As the largest investor in Takeout Superman, Hurricane Capital has also attracted a lot of attention.
This is a venture capital institution under the Fung Group. Its previous investment directions were mostly in traditional industries, such as real estate, cruise ships, hotels, etc.
This is their first time entering the Internet, and they didn’t expect the move to be so big.
Once the incident took place, it also generated widespread heated discussion in the investment circle.
Then rumors began to leak out, saying that the management of Fung Group had undergone a major reshuffle, a new person at the helm was in place, and they were about to explore the Internet field.
Faced with the onslaught of foreign companies, the valuation of the food delivery market has soared again. Liu Yihua, head of Takeout Superman China, said in an interview that he will serve 200 cities within a year.
In fact, their actions were really fast. In just one week, they reached the scale that other websites took half a year to achieve. Of course, this other website does not include group shopping.
At this time, at the forefront of the market, a batch of inferior take-out Superman plastic bags gradually entered the market. Legend has it that merchants who use these plastic bags can receive a 500-yuan subsidy from an unknown rich man.
“The domestic market is really dangerous.”
“I don’t know why, but I felt huge resistance during the promotion process, as if something was pushing back.”
“The good news is, so do others.”
…”
As the number of platforms entering the market increases again, the funds remitted to the market also begin to expand, users grow faster, and the competition for rider resources begins to intensify.
HungryBu, which received investment from Tencent, once again increased its delivery subsidies, and the number of registrations surged.
This move has caused other platforms to follow suit.
In the past, the rider profession was still held by people at the bottom, such as those who could not find a job, or those who made less money and resigned from their jobs.
But with this wave of money-burning and price increases, many people who used to have jobs have begun to join the food delivery army in their spare time, including those within the system and those on the job.
Seeing the market becoming more and more prosperous, Jiang Qin is very happy.
The cake is bigger.
At this stage, the entire food delivery market has burned almost tens of billions of funds.
Just think about it, if it weren’t for this kind of competitive model, which company could afford to support such an industry?
It is not possible to join a group, so Jiang Qin does not dare to end the game early, and Alibaba and Tencent are so large that it is actually a bit difficult to face such a money-burning field.
This thing requires everyone to do it together.
“Boss, the number of our riders has been decreasing in recent days, mainly because those websites have attacked us so hard that their eyes are red.”
“Has it affected the group delivery business?”
“Shanghai and Kyoto have a large number of orders and a rapid growth rate. Our number of riders is indeed obviously insufficient. If this continues, it will definitely have an impact.”
Jiang Qin listened to Tan Qing's return and tapped his fingers on the table: "How much did they increase the delivery subsidy?"
Tan Qing flipped through Ye Ziqing's report: "The delivery subsidy has increased by two to five yuan, but the effect is really good. Some small platforms that cannot find investment institutions have been burned in recent times. died."
“Can I check the business volume of each platform?”
“It can be estimated that as long as Burger King provides the takeout data within the past three days, we can roughly analyze the order volume of each platform.”
Jiang Qin pursed his lips and said, "It's definitely not possible without bleeding. You should check with Xu Yu and figure out the cost of their delivery fees."
“Boss, do we also have to burn money?”
“With a large loss of riders, the speed of order acceptance will decrease, which will not only affect the user experience, but also affect the reputation of the platform. This matter will be difficult to make up for in the future. However, we have to burn this money in another way, so I need to know the total amount.”
“Okay, I’ll do it now.”
After hanging up the phone, Jiang Qin started thinking.
Burning money requires skills. If you burn the same amount as others, it may not be effective. You have to burn more than others to achieve immediate results.
But if you burn too much, the cost will increase rapidly.
So, Jiang Qin plans not to change the amount of money burned, but to change to another way of burning money.
Jiang Qin turned to look at Lao Cao: "Brother Cao, money is burning in the market now. What do you think we should do?"
Cao Guangyu puffed up his chest instantly: "You finally know how to ask me for advice. According to my opinion, you should also burn it to let them know what real money burning is."
“I mean what if I can’t afford dinner? Can you treat me?”
"Please? I just bought a **** fire unicorn. I'm completely out of money this month. Didn't you see that I've been eating instant noodles for three days? Why do you treat me?"
“It’s okay if you don’t have money, you can work as a delivery rider to support me.”
??????”
Jiang Qin patted him on the shoulder: "The time has come to test the relationship between uncle and nephew."
Cao Guangyu turned his head mechanically: "You have a rich woman in your family, ask her to support you!"
"no."
"Why?"
Jiang Qin pursed his lips and leaned on the table in the dormitory: "Just friends."
Cao Guangyu was silent for a moment: "Find a scrap collection station and sell your mouth. Considering your hardness, it must be very valuable."
(End of this chapter)
