Reborn as Tycoon's Wife in the Countryside-Chapter 271 Is this feeling called regret? (First update)

"Sister-in-law, where exactly is Brother Cheng’s home? He comes and leaves without a trace. It’s been such a short time, and he’s already gone without a sight." Wu Ershun had thought that Brother Cheng would spend a few more days accompanying his sister-in-law in Haicheng, but it was only at breakfast that he realized Brother Cheng had left and returned home.

"You don’t even know what his profession is, he goes wherever there is illness. I heard that this time, he encountered a patient with a complicated and rare disease, which was quite difficult to handle, so he left in a hurry." Ye Cheng had accompanied Ershun yesterday to Haicheng’s two major malls; he received a phone call in the afternoon and left.

Before leaving, he also stuffed a wedding ring into her hand, without caring whether she agreed or not, he directly placed it on her ring finger, declaring his ownership.

"Indeed." Wu Ershun indeed understood that the doctor’s job was not easy; they need to be on call whenever there is a patient.

"Is Dr. Ye working at the big hospital in Haicheng?" Wu Yifan glanced at his younger brother, what could he say? The younger brother was still too naive, believing whatever others said without carefully thinking if the logic was correct.

"He didn’t say, and I didn’t ask," Xiaofeng said with a faint smile: "For a woman like me, having a man willing to marry me is already a stroke of great luck, why would I bother about where the man works and what he does?" novelbuddy.cσ๓

Wu Yifan frowned upon hearing Xiaofeng’s words, what was she talking about: "Su Xiaofeng, apart from encountering misfortunes before, you don’t realize how much better you are than others. Why do you have to belittle yourself so much?"

"I’m not belittling myself, I’m stating the facts. If it weren’t for Ye Cheng willing to marry me, I wouldn’t even know who I’d end up marrying, maybe an old man, or someone disabled, it’s all possible."

Listening to Xiaofeng’s self-mocking words, Wu Yifan suddenly didn’t want to speak any longer.

One point Xiaofeng made was not wrong – considering Xiaofeng’s inexplicable pregnancy, an average family would not want her. The last time her family brought her to his attention, it was because he wasn’t expected to live long and they wanted him to marry and become a man with a wife before he died.

As a man expected to die soon, he naturally did not want to burden any girl. If he had known earlier that his illness could be treated, would he have refused?

This question had crossed his mind, but there was no answer; maybe he would have, maybe not.

Just now, all of a sudden, bringing up the Chapter between her and him, his heart felt a bitter taste. He wasn’t sure if what he felt was regret.

"Sister-in-law, don’t worry. Some people just have long tongues; you just ignore them. In my opinion, living one’s own life well is enough, why bother about so much else. If your days become better in the future, they will be too envious to keep up," Ershun didn’t think there was anything wrong with his sister-in-law being pregnant.

Besides, the sister-in-law did not wish for it to happen. If given the choice, who would want to get pregnant without reason?

"Right, Yifan, didn’t you say you wanted to go to Haicheng’s big hospital for a checkup before coming here, have you gone?"

"Zhenye has acquaintances at the hospital; we’ll be there shortly. Do you have anything you need to do today? Have you met with the managers of the other two malls?" For local small products to enter big malls like those in Haicheng is no easy task.

"Yesterday I just went for a turnaround to get acquainted with their mall operations," Xiaofeng said. It would be foolish to rush in recklessly when you’re new to the place – you’re the one who ends up at a loss.

Wu Yifan truly appreciated Xiaofeng’s capability in handling affairs: "Zhenye has some connections with the managers of both malls; if necessary, you can ask Zhenye to introduce you to them."

"That would be great; I’ve really been worrying about not having anyone to introduce me." Xiaofeng felt she was quite lucky. Just as she was concerned about how to meet with the managers of the two major malls today, someone offered to make introductions.

With Yang Zhenye’s recommendation, Xiaofeng soon met the manager of Cuiwei Shopping Mall.

It was a woman wearing professional attire, with her hair tucked behind a clip, in her thirties, looking very serious and capable.

"Manager Yang, hello," Su Xiaofeng extended her hand: "I’m Su Xiaofeng, the person in charge of Lihua Factory. It’s a pleasure to meet you."

The other party sized up Su Xiaofeng, then indicated towards a chair next to her: "Miss Su, right? Please take a seat."

To an assistant nearby she mentioned, "Pour Miss Su a cup of coffee."

"Miss Su, I have a meeting to attend downstairs soon, so I can’t give you much time. Speak quickly, I can only spare ten minutes for you," Manager Yang was very professional.

In such a short time, Xiaofeng certainly couldn’t afford to chitchat or make small talk with Yang. She got straight to the point: "Manager Yang, our factory currently produces two products: one is chili sauce, and the other is pickled radish. Today, I’m here for one reason only, to hope that my products can be carried in your mall."

"You need to understand that our mall is a major one; the products here are either big domestic brands or international ones. Even if I agree to let you in, your local products may not be well-received. Not to mention the quality, items without sales are risks that our mall will not take on," she explained.

Large department stores pay more attention to the product’s own influence and reputation, and are not too concerned about the selling price.

Xiaofeng certainly understood her product’s strengths and weaknesses, "I can understand Manager Yang’s concerns, and I also realize that the display fees we provide for your mall are but a drop in the bucket. I’ve also looked at the food section, and there are very few affordable food items. Manager Yang should realize that in recent years, especially in these past two years, the number of people coming to Haicheng from other places has been incredibly high, almost increasing year by year. If this trend continues, the population of outsiders could soon match the local population."

Xiaofeng paused, placing her products on the table: "Among this group, a large portion of people go a year or even half a year, and some even several years without returning home. The taste of their hometown, for them, is just a memory in a dream. Our two products are designed to offer that taste of home, allowing more outsiders to enjoy the flavor of their hometown without having to go back."

Making specialty products is essentially about capturing a sentiment.

Therefore, sentimental marketing needs to be utilized.

Manager Yang frowned slightly at the two bottles on the table that didn’t look very upscale. With her taste, the packaging of these two products would not catch her eye.

In Haicheng, there is no shortage of wealthy people, and the mall sees wealthy people coming and going every day. There are plenty of products in the mall that could blow away a person’s annual or even several years’ salary with a simple handwave.

But the word sentiment caught her interest.

She was not originally from Haicheng but from another place.

After striving in Haicheng for decades, she worked her way up to her current position. Counting the time, it had been at least ten years since she last went home.

When it came to her hometown, her mother’s smiles and scolding, all the things she once found tedious, were now much clearer in her mind.

She picked up a bottle, looked it over carefully, and then opened the lid to smell. The strong fragrance immediately brought to mind rows of inconspicuous adobe houses.

But she did not taste it; she simply closed the lid again: "More than your selling point, I’m more interested in hearing what your plan is. You must know that most of the people who come to our mall have money, both from here and from out of town. Tell me, what’s your strategy to attract the attention of both these groups to your product and generate strong interest and desire to buy?"

Of course, sentiment alone is not enough. What about the strategy?

Hearing the tone of the other party, Xiaofeng knew she had already succeeded halfway: "As far as I am aware, there are several large restaurants on our first floor. My suggestion is to offer these two types of condiments for free with the meals."

Modern malls typically have a food court on the top floor, but in that era, not the 21st century yet, the top floors were not for food courts, only the first floor had restaurants.

Manager Yang’s serious face softened into a slight smile, "And then?"

"When customers are paying, indicate that by adding a few yuan, they can get two bottles of chili sauce or dried radish. If they enjoy the great taste, naturally they’ll be willing to spend a few more yuan to take it home."

To break into a large department store, the previous method of offering display fees wasn’t impressive, so new promotional strategies needed to be thought up.

"This idea sounds quite good," Manager Yang showed interest in Xiaofeng’s marketing strategy: "Come up with a slogan for your advertisements for me. I’ll speak to the managers of the few restaurants and see if they’re willing to cooperate."

Xiaofeng had already thought it through and immediately wrote down a slogan for Manager Yang. After reading it, Manager Yang’s face showed a smile, but then she thought of a concern, "When will your products be ready? I don’t want to launch our promotional campaign only to have your products unavailable."

"Don’t worry, five hundred cases can arrive by tomorrow." After the failure to collaborate with Mingzhu Mall, she had re-planned her trip to Haicheng.

She made a decisive call to Factory Director Zhou, asking him to ship five hundred cases immediately, and also hired a large truck.

Tie Bao had no experience with long trips; he was just following the truck. Also coming along was Liu Chunming; calculating the time, they should arrive by tomorrow.

Upon hearing that Su Xiaofeng had successfully convinced Manager Yang to approve her entry into Cuiwei Shopping Mall, Yang Zhenye was quite amazed: "Manager Yang is the least approachable person, how did you manage to win her over?"

Manager Yang definitely wouldn’t have given Xiaofeng any special treatment just because they were acquainted; Zhenye hadn’t received any favors when he approached her himself, let alone for someone he introduced.

Xiaofeng blinked, "What’s so difficult about that? Manager Yang herself is from out of town. What I sold her was sentiment."

What people sell is exactly about that—fitting the product to the person.